Looking Beyond -

Agency

Phantom

Client

Google

Type

Print
Data viz
AR

Year

2019

Awards

The Lovie Awards – Shortlisted

We created an industry-first guidebook to the future that uses augmented reality and live data visualisation to update the book every time your open it for google partner. Sending a unique DM to agencies the idea was to inspire them with insights about the future of advertising.

View project

The concept of overlay is revealed everywhere in the book. We wanted to create something unique so we decided to create new colors overlapping the three main Google’s colors.

We created a typography system for the book, and a flexible module grid to create multiple layouts. The limited-edition DM arrived vacuum packed, with the embossed title viewable through the silver foil packaging.

01 02 03 04 05

Each agency was given a unique URL that personalised their AR experience on our mobile app. Charts and graphs update in real-time every time they are viewed in AR, powered by the Google Trends API. We also created future forecast visualisations to allow our readers to compare yesterday’s printed data with expert predictions about tomorrow.

Credits

Creative &
Strategy Lead

Lisa Berenson

Design Lead

Marco Grimaldi

Art Director

Josh Denton

Animation

Dmi Paskevic

Dave Skogstad &
Ollie Barbiero

Front End

Max Krawiec

Producer