Public Hotel -
Agency
Client
Type
Year
With Public we redesigned and reimagined completely the experience of booking a hotel room. For Ian Schrager's latest hotel we wanted to have a bold experience for a bold hotel. From the teaser launch to the website, the goal was to represent service, style and fun as one unique force, exactly as the real experience at Public.
Following the strict brand guidelines, the whole project was designed with only one typeface and just black and white as colours.
Based on the launch video, the idea was to create a bold intro page before the full website launch.
Every section was defined to create the best experience for the user, designing a unique and dedicated template for every section, creating a fluid navigation and easy to reach call to actions.
Simple and clean, the main protagonist of the site are the photos that show the beauty of the hotel from every angle, creating a unique feeling for the various sections: Rooms, Restaurant and Events. The interactions are the key for helping the user to understand all the services and amenities during the booking process. We also played with the strong, different font sizes to enhance the hierarchy on each page.
Credits
Creative Director
Design Lead &
Interaction
Product Manager
Frontend Lead